How We Reduced Client Site Load Time by 60% and Increased Conversions 18%

One of our e-commerce clients had an issue we had to handle right away. Their site was losing potential customers. With an average load time of 8.2 seconds, they were losing customers at an alarming rate. 67% of potential customers were leaving. This WordPress site load time improvement project would become one of our most impactful transformations.

The Challenge: Speed Kills Conversions

The clients’ analytics were very straightforward. Customers were leaving every second. 67% of potential customers were leaving because of load times. For every second of load time, they were losing potential customers. We needed to create a strategy that focused on WordPress bounce rate reduction and increasing conversions. 

Our Strategic Approach to Reduce Page Load Time

Agency WordPress Migration Performance Solution

WPEngine partnered with us on this. They provide the performance needed at an enterprise level. The load time improvement was immediate and the migration was seamless.

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Comparing and Implementing WordPress Caching Plugins

Utilising WPEngine’s built-in caching technologies, we adjusted the advanced caching strategies, integrating object caching and page caching. This eliminated the need for multiple third-party plugins that often create conflicts and cause sites to slow down.

WordPress CDN Setup Guide Integration

With the configuration of WPEngine’s integrated CDN, we ensured that content is delivered from global edge locations. This decreased latency for international visitors by as much as 75%.

WordPress Conversion Rate Optimization Results

The transformation was remarkable:

• Load time dropped from 8.2s to 3.1s (62% improvement)
• Bounce rate decreased to 38% (43% reduction)
• Conversion rate increased by 18%
• Client ROI reporting WordPress performance showed 156% ROI within 90 days

The Bottom Line: Performance Equals Profit

The increase conversions WordPress speed project illustrated that WPEngine’s managed WordPress hosting really does provide the best infrastructure. Added features such as Automatic Updates, Daily Backups, and 24/7 Expert Support, allowed us to prioritize optimization instead of maintenance.

Is Your WordPress Performance Ready to be Transformed?

Slow load times are causing you to lose customers. WPEngine’s enterprise-grade hosting is about time the performance matches your business.

Claim Your WPEngine Performance Advantage Now →

WordPress’ proven technology and your business will be partners. Your customers will appreciate the change. Your revenue will appreciate the change.

Partner with Monnstack for Enterprise WordPress Solutions

At Monnstack, we specialize in helping businesses and startups achieve high WordPress performance through strategic hosting solutions. As certified WPEngine partners, we provide end-to-end WordPress hosting optimization—from migration and setup to ongoing performance monitoring and conversion tracking.